Inventuring: Why Big Companies Must Think Small
by William Buckland,Andrew Hatcher,Julian Birkenshaw
ISBN 13: 9780077103798
Format: Hardcover (288 pages) Publisher: McGraw-Hill Education / Europe, Middle East & Africa Published: 01 Feb 2003
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Strategy for Marketers - A Guide for Professional Marketers
by Andrew Hatcher,Charles Nixon
ISBN 13: 9781910958032
Format: Paperback (262 pages) Publisher: Cambridge Marketing Press Published: 01 Sep 2015
Metrics for Marketers - A Guide for Professional Marketers: A Companion Guide for Professional Marketers
by Andrew Hatcher
ISBN 13: 9781910958001
Format: Paperback (244 pages) Publisher: Cambridge Marketing Press Published: 01 Jun 2015